Trump TRUMPS Dems on Debate Night; Locks Down TOP YOUTUBE Ad Spot

 

President Trump’s re-election campaign made a strong move on Wednesday taking significant spotlight away for the first MSNBC DEM debate by purchasing youtube’s top ad spot.

The  advertisement is extremely expensive, identifying that the Trump campaign is looking to do everything they can keep focus on their administration’s success and it campaigns fundraising goal.

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According to Business Insider, the advertisement is right at the top of YouTube’s homepage, featuring Trump’s reelection announcement video, a link to his campaign’s official channel, as well as multiple prompts to text the campaign for official updates and frequent fundraising pitches.

That means if you pull up YouTube looking for music videos, sports highlights, or any other trends curated to your preferences, you will have the Trump campaign’s latest fundraising efforts before everything. That can also be big for viewers of the Democratic debates looking for highlights and video clips from the blockbuster night.

Trump YouTube ad buy.

The position also know as the masthead costs several hundred thousand dollars. That is money the Trump campaign can afford, but many Democratic candidates cannot.

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The insider also noted, the YouTube masthead recently transitioned to a cost per impression (CPM) system. Before it was purchased at a fixed rate each day.

“There’s only 365 days in a year and a lot of advertisers have interest in the masthead and use it on more than one day,” said Tara Walpert Levy, vice president of agency and brand solutions at Google, which YouTube is a part of. “We also had advertisers who were interested in taking advantage of the massive reach [of YouTube] but wanted to customize it a little bit more specifically to either a campaign length or audience segment.”

Trump’s latest move seems to identify he’s in it to win it, and will leave no stone un-turned.

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